Video as a Marketing Communications Tool

In a short space of time a video can very cost effectively put across a lot of information in a dynamic and engaging way. Free tools, such as the screen capture software Debut, enable you to create voice overs on presentations and to turn then into videos. Add snapshots from other videos, pictures and websites to your video and you will have a rich resource made from existing content.

Video can very successfully give potential customers a glimpse into your organisation, whether it be a snapshot of an apprentice being assessed, or a clip from a live online training session, the customer will get an idea of what and how you deliver. The offer of this type of information is likely to encourage potential customers to your door and away from the competition


Last modified: Monday, 8 August 2011, 5:27 PM