The Royal Agriculture College (RAC) has developed a mobile version of their website. The new RAC mobile site offers a revised architecture and user experience based on an analysis of visitor behaviour over the course of the past year.
RAC say on their website that mobile is becoming one of the primary channels for traffic to their website – with the RAC seeing a 200% + increase in the number of visitors viewing www.rac.ac.uk from a smartphone compared to the same period last year.
RAC's Mobile Website
Last modified: Tuesday, 9 August 2011, 2:57 PM