Augmented Reality in Marketing and Advertising


The following pages contain links to documents, videos and PowerPoint presentations relatedto the use of Augmented Reality in Marketing and Advertising.

These can be used by learners to explore how AR is developing the link between suppliers and consumers, particularly in a world where more and more shopping is carried out on the internet.

The material will be of benefit to both HE and FE courses that include marketing and advertising in the curriculum. It can be used as a starting point for any discipline for discussion or further research.