Using Free and Inexpensive e-Tools for Employer Engagement and Recruitment
This course looks at how an integrated approach to marketing, using traditional and digital marketing techniques, can support you in:
Due to a rapidly changing landscape, where your potential customers are using the internet for finding information, purchasing goods and services, and communicating, marketing and communication strategies you need to embrace the integration of offline and online marketing approaches.
Select the image below to watch a video on the Social Media Revolution
Integrated Marketing Communications (IMC)
IMC combines a variety of available marketing communication tools and functions that seamlessly create the best possible impact on your potential and existing customers, at minimal cost. It aims to ensure a consistent promotion of your brand and your message.
The marketing communication tools and functions have changed with the use of the internet and whereas marketing used to be a one way push of promotional information, it's now more of a two way process; building relationships and having conversations.
Learn about applying IMC to your organisation by working through the resources below.
Integrating Digital Marketing Communications with Traditional Methods/embed>
Embracing the Mobile Phone
The UK population is going mobile:
Source: New Media Trend Watch UK/Ipsos
What does your website look like on a mobile phone? Would a dedicated Employer Engagement or Recruitment micro site that is designed for mobile viewing, meet the needs of your prospective customers?
In the UK there are:
Could Twitter or Facebook provide you with the opportunity to meet new learners?
Is LinkedIn the place where you might meet new employers?
The Power of Video
Videos are engaging and a great way to promote your organisation and to build your brand. Uploading promotional videos to an online video hosting site, such as YouTube, increases your online presence and provides another opportunity for you to get across what your organisation is all about.
In YouTube you can be creative with your videos and can add text and hotspots with links or pictures, and even make them interactive. Visit Home of the Best Creative Marketing Videos on YouTube to see how you can make your videos more engaging.
An e-newsletter can be an electronic version of your paperbased newsletter or an HTML email that enables you to send a newsletter to your contacts' email Inboxes. An e-newsletter gives you the opportunity to market events, provision and services, however you must remember that your contacts will only sign up to your e-newsletter if it offers something of value to them.
The Virtual Learning Environment
There are various ways that you can use a VLE to encourage employers and learners to your organisation. You could create two guest access courses; one for employer engagement and one for learner recruitment, that provide: