| Topic 3 |
 What does digital marketing communications offer the WBL provider? |
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 See it in action - Havering College example |
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Video - integrated marketing explained, including tools for mobile sites |
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 Example of integrated marketing by Vocational Innovation Ltd |
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 Digital Marketing Success Stories |
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Integrated Marketing Communication Tips |
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| Topic 4 |
Video: Mobile Marketing - how businesses can benefit |
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Beginners Guide to QR Codes |
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Video: QR Codes in Business |
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How do SMS Short Codes Work |
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Employer Engagement Micro-site example, not optimised for mobile use |
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Mobile site example |
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| Topic 5 |
A selection of WBL providers on Facebook, Twitter and LinkedIn |
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Do you know what is being said about your organisation? |
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Manage your social media activities with Hootsuite |
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| Topic 6 |
Provider YouTube Channel Examples |
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Video - Employer Engagement example |
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Video as a Marketing Communications Tool |
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Free and Inexpensive Tools for Video Creation |
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| Topic 7 |
Email newsletter Tips |
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Business Link - Email Marketing |
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Free email newsletter marketing tools |
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Example of an electronic document, in this case a prospectus |
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Free publication creators |
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Employer Engagement Newsletter example |
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